Merlin Mann on Marketplace of Ideas

If you don't care a lot about the thing you're trying to fix, there is no solution for that. When I say "first, care," I mean, that is as they say in programming, "step zero." There is no step one, there is no step two, there is no step anything if you don't care, because otherwise you're just gonna wander around lamely…

Merlin Mann, Marketplace of Ideas, 26 July 2011.